MyPrime Advisory · Est. 2001

Every Prime
Matters.

Because your peak deserves proper attention —
whether it's a stage of life, or the life you're building.

We are two engineers who left the certainty of corporate careers to build something more meaningful. Twenty-five years later, we're still building — and we're looking for people who are ready to do the same.

25+
Years in Prudential
MDRT by Sook Woon
RM2M
Agency Status

Not every stage
of life looks the same.
All of them matter.

The word "prime" carries many meanings. The prime of your earning years. The prime of raising a family. The prime of building something that outlasts you. The prime of handing it on.

At MyPrime Advisory, we believe every one of these primes deserves the same quality of attention — thoughtful, unhurried, deeply human. Not a product pitch. A genuine conversation.

This philosophy guides everything we do — how we serve our clients, how we develop our team, and who we choose to walk alongside.

For Our Clients
Every stage of your financial life — protection, growth, retirement, legacy — deserves a trusted advisor who truly listens. Not one who sells. One who serves.
For Our Team
Every person who joins us is at their own prime moment. We don't just recruit — we identify potential and build careers with patience, structure, and genuine care.
For The Long Run
We build things that last. Not for the next quarter. Not for the next incentive. For the next generation — including our own children who may one day carry this forward.

Two Engineers.
One Remarkable Story.

We met at Universiti Kebangsaan Malaysia — both switching courses, both ending up in Electrical, Electronics and Systems Engineering. We were badminton champions for the faculty. She does the net play. I do the placing. As the shuttlecock lands where we intended — that's how we win. Together. Every time. Together, all the times we hit what we intended — for the last 25 years.

Most people get stuck. Distracted. They lose sight of what they truly want in life.
That's why every prime matters — and why every prime deserves proper attention.

1995 — 2000
The Corporate Years
Both of us began our careers as engineers — Stewart as a Failure Analysis Engineer at Intel Penang, Sook Woon at Intel before moving to Maxis as an Assistant Manager. Stable salaries. Comfortable lives. But something was missing.
2001
The Leap
Stewart joined Prudential. Not because it was safe — it wasn't. Not because of an incentive scheme. But because a mentor named Lim Chee Cheng showed us something different was possible. We downgraded to one car. We trusted the process. We "bodoh bodoh ikut" — and it changed everything.
2005
Sook Woon Joins. The Team Doubles.
Sook Woon left Maxis — including a RM100,000 ESOS she walked away from without looking back. She achieved Star Club in her first year. MDRT followed. Then again. And again. The front court player had found her court.
2005
Unit Manager. The Team Takes Shape.
Stewart was promoted to Unit Manager. Sook Woon joined Prudential the same year. Two engineers, one shared vision. Both growing within the Dream Team that Chee Cheng built — quietly, deliberately, the way all lasting things grow.
2008 — 2012
Agency Manager. Building the Foundation.
Stewart was promoted to Agency Manager. Sook Woon achieving MDRT year after year. Star Club trips to Japan, Rome, Istanbul, Switzerland, San Francisco, London, Croatia, Portugal and beyond. A team built quietly, consistently, on genuine care for people.
2013
Million Dollar Agency.
Stewart's agency achieved Million Dollar status. Not a milestone chased — a consequence of doing things right, year after year. The system Chee Cheng planted was now fully bearing fruit.
2018
2 Million Dollar Agency.
The agency doubled. Stewart's team crossed the 2 Million Dollar mark. A quiet testament to what happens when the right people are developed with patience, structure, and genuine belief in their potential.
2019
Legacy. A Homegrown Agency Manager is Born.
After hitting 2 Million Dollar, Stewart gave birth to his first homegrown Agency Manager — See Jen Liang — who achieved his own Million Dollar Agency the same year. The greatest measure of a leader is not what they achieve. It's what they produce. Three generations: Chee Cheng → Stewart → See Jen Liang.
2022 — 2024
Family First. Children's Education Years.
We chose family over everything. Stewart accompanied the children through their studies in Melbourne — doing whatever was needed, without complaint, without ego. Sook Woon held the agency together in Malaysia, achieving MDRT year after year and never missing a beat. Heroes and angels work in pairs.
2025 — Now
The Comeback. The Next Chapter.
We're back. Not because we need to be. But because we have things left to build, people left to find, and a philosophy worth sharing. MyPrime Advisory is the next version of everything we've learned — built for something that lasts.

Meet the Founders

Stewart Yee
Agency Manager · Systems Architect · AI Strategist

Stewart Yee

B.Eng (Electrical, Electronics & Systems) · UKM · Intel Alumni

An engineer at heart who discovered that the most complex system worth building is a team of people. Stewart spent five years at Intel Penang as a Failure Analysis Engineer before joining Prudential in 2001 — not for a commission scheme, but for time. Time to be there when his father's asthma worsened. Time to find the specialist who diagnosed his mother's Parkinson's in time. Time that no salary had ever given him.

He built his agency the same way he debugged semiconductor failures — systematically, patiently, with deep attention to root cause. Million Dollar Agency by 2013. Two Million Dollar Agency by 2018. And in 2019, his greatest milestone: See Jen Liang, a homegrown agent Stewart developed from scratch, was promoted to Agency Manager and built his own Million Dollar Agency that same year. Three generations: Lim Chee Cheng → Stewart → See Jen Liang.

Today Stewart brings a new dimension — applying AI tools and systems thinking to recruitment, onboarding and team development. His office is at Prudential USJ Damen. His phone is always on for the right conversation.

"The next wave belongs to those who can think in systems and feel in human. I've spent 30 years learning both."
Sook Woon
Premier Wealth Planner · 7× MDRT · Agency Coach

Sook Woon

B.Eng (Electrical, Electronics & Systems) · UKM · Maxis Alumni · MBA · CFP · RFP · IFP

Grew up in the humblest of flats in Johor Bahru. Won badminton titles for UKM's engineering faculty. Climbed to Assistant Manager at Maxis. Then in 2005, walked away from a RM100,000 ESOS — without looking back — and joined Prudential.

She achieved Star Club in her first year. MDRT followed. Then again. Seven times across four continents — Taiwan, Seoul, Egypt, Barcelona, Los Angeles, London, Budapest, Portugal and beyond. More than ten agents mentored to MDRT qualification. When Stewart accompanied their children's studies in Melbourne from 2022 to 2024, she held the entire agency together in Malaysia, achieving MDRT every single year without a break.

She doesn't just achieve. She lifts. Every person who has worked closely with Sook Woon has grown — because that is simply what she does. Her qualifications are MBA, CFP, RFP and IFP. Her real credential is the people she has shaped.

"Just do it and be a better self everyday."

"We were badminton champions for the engineering faculty at UKM.
She does the net play. I do the placing.
As the shuttlecock lands where we intended —
that's how we win. Together. Every time."

Together, all the times we hit what we intended — for the last 25 years.

Most people get stuck. Distracted. They lose sight of what they truly want in life.
That's why every prime matters — and why every prime deserves proper attention.

The Dream Team Heritage

Behind every great team is a leader with a big heart. For us, that's Lim Chee Cheng.

Chee Cheng joined Prudential in 1998 and didn't just chase targets — he chased excellence. Star Club in four months. Unit Manager by 2002. Agency Manager by 2005. But his true legacy isn't in the trophies. It's in the culture he created and the belief he planted in two young engineers who had no idea what was possible.

"If you are successful because of someone, be the someone who makes others successful."

That one sentence changed our lives. It became the philosophy that shaped everything we did inside Dream Team. And now it is the foundation of MyPrime Advisory — passed forward, not kept.

3
Generations of Agency Managers
10+
MDRT Achievers Mentored
25
Years in Prudential
Sook Woon's MDRT

Are you ready for
your prime?

We're not looking for everyone. We're looking for the right ones — people at a crossroads who sense that something bigger is possible, and who have the character to build it properly.

PRUVenture Beyond gives the right person up to RM12,000 monthly in structured support, a 36-month career development pathway, and the backing of Malaysia's most trusted insurer. But that's just the vehicle.

What you actually get when you join MyPrime Advisory is something no scheme can provide — a team built on 25 years of real experience, led by people who have lived every part of this journey themselves.

E
The Explorer
PV Associate
You're not looking for a career change. You're just... curious.
Maybe someone mentioned it. Maybe you've wondered what it would be like to do something that actually matters — and still pays well.

You don't need to decide anything today.

Start part-time. Keep what you have. Learn how this works by actually doing it — with real clients, real products, real income. No pressure to go full-time until you decide you're ready.

Some Explorers stay Explorers. Most don't.
I'm just looking for now →
B
The Builder
PV Elite
You're starting out. You want to build something real.
Not a job with a ceiling. Not a salary that someone else decides. A business — with your name on it, from day one.

This career compounds. The policies you write today pay you for the next six years. The clients you serve become the foundation of something that grows while you sleep.

Most people your age are trading time for money. You don't have to.
I'm ready to build →
R
The Reinventor
PV Premier
You've built a career. You're good at what you do. But something's missing.
Maybe it's ownership. Maybe it's meaning. Maybe it's the feeling that your best years are going into someone else's company.

This is for people who are done starting over — and ready to start right. You bring your experience, your network, your discipline. We give you a structure that rewards all three.

Your next chapter doesn't have to look like your last one.
I'm ready for something different →
The MyPrime Difference

What you actually get when you join us.

  • A leader who listens — deeply, unhurriedly, without agenda
  • 25 years of real-world experience — not theory
  • A proven system for building MDRT-level performance
  • A wife-and-husband team who have lived every part of this journey
  • A culture that values character over charisma
  • The backing of Prudential Malaysia — Malaysia's most trusted insurer
  • AI-assisted recruitment and onboarding — modern tools, human judgement
  • A path that respects your life outside of work

"We don't need you to be perfect. We need you to be coachable, committed, and honest about what you want."

Start the Conversation

Let's have a
real conversation.

No pressure. No pitch. Just an honest conversation about where you are and where you want to go. If there's a fit, we'll know. If there isn't, we'll part as friends.

Or reach us directly:

WhatsApp Stewart · +60 17-881 1936 stewart@myprimeadvisory.com

Prudential USJ Damen · Prudential Malaysia HQ · Syuen Solutions Sdn Bhd